Pega Marketplace
DCS WhatsApp Integration with Pega CDH
Enabling WhatsApp as an outbound channel in Pega Customer Decision Hub to increase customer engagement
By using or submitting listings via the Pega Marketplace, you agree to our Terms of Use.
Overview
Overview of DCS WhatsApp Integration with Pega CDH:
- Businesses send marketing promotions/offers to customers using traditional outbound channels like Email, SMS etc. However, the click through rate for email campaigns or SMS campaigns is very low.
- With the SMS channel outbound marketing, there is a limitation in sending the text limit and sending the video/Images to over SMS marketing message is not possible.
- WhatsApp is the most popular messaging app of all time with more than 2 billion active users. WhatsApp helps more engaging and one-on-one real-time interactions with customers.
- Traditional SMS messages used by Gen ‘Z’ are very low and WhatsApp is the preferred messaging channel of communication for them.
- Since WhatsApp has the highest market share in messenger apps with an average reach of 60% across the globe, message open rate (customers opening messages) is more than 99%, integrating with WhatsApp will give businesses the benefit of enhanced customer reach.
Key Features
- Our offering provides support for WhatsApp as the preferred customer engagement channel. The cost of investment for the business is comparatively lower than other traditional channels like SMS.
- Our offering leverages WhatsApp message templates to speed-up the marketing process and provide consistent marketing messages
- Our offering enriches the Pega outbound campaign template messages by including media types like images, videos, GIFs
- Our offering includes an option to add different call- to-actions using the deep link feature. This helps to measure the performance of the Pega Action and Treatments in real-time
- Our offering provides a detailed solution to Integrate WhatsApp with Pega CDH. This includes the steps to integrate Pega CDH with Meta's WhatsApp cloud API and template approval
- Our offering provides documented use cases for up-sell, cross-sell, proactive retention in the communication and media space, although the solution is industry agnostic
- Our offering seamlessly integrates with existing pega CDH implementations, with minimal change
Resources
Partner Name
DCS
Tags
- Pega Products: Pega Customer Decision Hub Pega Customer Decision Hub for Communications Pega Customer Decision Hub for Financial Services
- Industry: Communications Service Providers Media and Advertising Financial Services
- Product Capability: Decision Management Next Best Action
- Pega Version compatibility: 8.8 8.7 8.6 8.5 8.4 8.3 8.2 8.1
- Geography: Americas, Asia Pacific, EMEA, Japan
Offering Type
Component