Question

Paid Media Manager - Facebook Ad post in Pega V8.1.3

Hi All,

We are trying to build a POC where we want to leverage the Pega Paid Media Manager functionality for posting ad’s on Facebook. We are using Pega 8.1.3 version. Below are few questions I came across when learning about pega paid media manager and I really appreciate all the help.

1)If we use the Paid Media option available in Pega, will we be able to directly post ad’s on customer’s Facebook account or do we have to perform some other actions?

(I also learned that we need to a create a Facebook developer’s account id and app token which we should be input when setting up the paid media channel)

2)If it is not directly possible through paid media manager, is there any other pega inbuilt feature or other third party integrations that can be done? If so, is there is document where we can find more info about this?

3)Is there a document available for learning step-by-step implementation of the paid media manager in pega 8?

I am new to Pega 8 & paid media manager functionality so trying to find leads/understand the limitations and challenges that I should be looking forward to.

Thanks for all the help!!

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September 10, 2019 - 8:07pm

Please use this as a starting point: https://www.pega.com/system/files/resources/2019-09/FAQ-Paid-Media-Manager.pdf.  For detailed Marketing information: https://community.pega.com/knowledgebase/products/marketing

For Pega platform: https://community.pega.com/knowledgebase/products/platform

There is a lot to learn, but the only way to learn is to have an environment with Pega Marketing installed you can then try to learn first-hand.

September 18, 2019 - 8:15am
Response to KevinZheng_GCS

Thank you for the links! We are having an issue currently with the pega marketing environment so until that is cleared i cannot actually try it in the tool! I will post any new questions i come across after i start trying.

December 8, 2019 - 1:19pm

Pega Paid Media Maanger is driven by Pega Marketing(powered by CDH) to create a audience target in any ad platform based on the next best action strategy. It wont post the ad directly to the facebook user. Ad Manager will bid and post based on the inputs to the audience. It is a Server to Server architecture here.

 

You need to provide the description, page name, Facebook audience account ID and App Token in the facebook paid channel configuration.