About Custom Attribute For Proposition

As I'm on creating offer while reading Pega Marketing User Guide,I have a question about Custom Attribute.It's featured in Pega Markeitng User Guide,p200.

Following is question which I want to solve.

1)By creating custom attribute, what I can do in Pega Marketing.


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October 18, 2019 - 9:00am


By default, the product ships with a few most frequently used Action attributes such as Description, Benefits and some financial attributes. You define additional Customer attributes to suite your business needs. For example, in telco domain, you may want to define attributes like type, color, material and so on to store additional information about telecom accessories.


October 21, 2019 - 12:58am
Response to Guru Deshkulkarni

Thank you for reply Guru!
"Customer" that you mentioned means not customer who will receive or reject offer but a client who use Pega Marketing ??

By default,Pega Marketing 4 basic attributes such as Offer Details, Availability,Financials,Expected outcome.
And if a customer need to manage a offer by additional attribute, for example in bank domain card type(credit card,cash card or Debit card) ,Brand of card(Visa,Master、American Express),I need to configure custom attribute.

This recognition is correct??

And If possible, I want you to tell me adding concrete example about custom attributes.

October 21, 2019 - 1:10am
Response to Guru Deshkulkarni

I'm sorry.
I want additional question.
How value which is stored in custom attribute property is used in Pega Marketing??


October 21, 2019 - 9:47am
Response to TakeshiI5816

Custom attributes are used by the user to output when delivering the offer to the customer.  For example, if the there was a custom attribute of PriceDiscount, you might show the PriceDiscount when displaying the offer to the customer.  You might also use the custom attribute (or even the default attributes) to decision on.  For example, you might use a customer property like Language and set the offer to say "French".  Then when deciding on applicability of the offer to a customer, you might use logic to only make this offer applicable if the customer has a language preference of "French".